Typography is an ongoing tradition that connects you with other designers, past and future. Typography is a tool for doing things with shaping content, giving language a physical body, and enabling the social flow of messages. Selecting type with wit and wisdom requires knowledge of how and why letterforms evolved. Typefaces are essential resources for the graphic designer, just as glass, stone, steel, and other materials are employed by the architect. The book covers typography essentials, from typefaces and type families, to kerning, tracking, and using a grid.
In Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students, Graphics Designer and Curator Ellen Lupton provide a definitive guide to using typography in visual communication, from the printed page to the computer screen.
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